In my line of work I've to create 2 - 3 new Seo proposals and quotations every week. These take time to produce. Luckily for me I've it down to a fine art now.
Usually the larger the potential client is, the more work needs to be put into your pitch. Large clients have big budgets and you need to demonstrate your proficiency in the field if you want a slice of this spending budget. You'll need to have the ability to point out what is currently failing with their site and how you are going to make it better.
The areas which i really feel you need to cover in every Search engine optimization proposal are:
1. Quote - Try and get this 1 dealt with on page 1. For me personally, I always quote lowest investment values, under which I will not go. If a business attempts to bargain then I tactfully ask them to take their work somewhere else. I always give a genuine quotation and never charge a Cent more than what I think is needed for a web site to be a success.
2. Search engine optimization Breakdown - This section needs to give a percentage break down of where a search engine optimization spending budget is going to be invested. It covers five critical areas: Discovery 5% Optimization 40% Link Building 40% Landing Page Creation 10% Reporting & Analysis 5%
3. Seo Audit - Provide a detailed break down of the good and bad aspects of a site. Every website you will review will have varying degrees of negative and positive Seo elements. Lots of websites I work with will have excellent optimisation but they will have very few back links to power the website up the rankings. Clearly this sort of customer would require much more link building work for their website than other web sites.
4. five Key Areas To Focus On - Here you should list the top 5 search engine optimization features that need to be focused on. Give a small description of the current situation and let the customer know the precise actions you will take to solve this. The top 5 elements to list here are usually:
1. Link Building 2. Optimisation 3. Landing Page creation 4. Content Creation 5. Social Media
5. Ranking Analysis - Perform keyphrase research for each and every client and put together a benchmark ranking report for them to look at. This really hits home the message that their web site is under performing in the natural search engine results. The search positions do not lie. Many clients will have a notion from Analytics that search engine traffic is their main traffic source. What they often don't understand is that 80% of their total organic traffic is generated through branded search. A ratio of 4:1 (branded : non branded traffic) is not up to scratch and needs to be fixed. Their Seo strategy will primarily focus on targeting the non branded component of search.
6. Ranking Targets - If you advise the client to go with a 6 or 12 month search engine optimization plan then attempt to make specific estimations of what you think is achievable in terms of ranking improvements. Personally, I really don't give specific predictions for specific words. My predictions work off percentages. Using their ranking report, try to increase top 1, 5, 10, and 30 rankings by a certain percentage.
7. Reporting - Give a brief outline of what the client can expect in terms of reporting. List the KPIs that you will be monitoring and the frequency of reporting.
8. Function Experience - For me personally, I have worked with many of Ireland's top organizations and I want my prospective client to realize this. They are hiring an individual with huge practical experience getting results in competitive industries and they are paying out very low costs for this. Having been inside the business for almost 7 years now I have worked in a huge number of diverse niches. If this report is for a new finance client then I list out the financial clients I have worked along with and also list out key ranking achievements I have made in that niche market.
That sums up quickly the important areas to concentrate on in a Seo sales pitch. As I said before, they take time to generate. This is work that you're not going to get compensated for, but if you want to catch some big Seo fish then you need to take time to prepare the right bait.
Usually the larger the potential client is, the more work needs to be put into your pitch. Large clients have big budgets and you need to demonstrate your proficiency in the field if you want a slice of this spending budget. You'll need to have the ability to point out what is currently failing with their site and how you are going to make it better.
The areas which i really feel you need to cover in every Search engine optimization proposal are:
1. Quote - Try and get this 1 dealt with on page 1. For me personally, I always quote lowest investment values, under which I will not go. If a business attempts to bargain then I tactfully ask them to take their work somewhere else. I always give a genuine quotation and never charge a Cent more than what I think is needed for a web site to be a success.
2. Search engine optimization Breakdown - This section needs to give a percentage break down of where a search engine optimization spending budget is going to be invested. It covers five critical areas: Discovery 5% Optimization 40% Link Building 40% Landing Page Creation 10% Reporting & Analysis 5%
3. Seo Audit - Provide a detailed break down of the good and bad aspects of a site. Every website you will review will have varying degrees of negative and positive Seo elements. Lots of websites I work with will have excellent optimisation but they will have very few back links to power the website up the rankings. Clearly this sort of customer would require much more link building work for their website than other web sites.
4. five Key Areas To Focus On - Here you should list the top 5 search engine optimization features that need to be focused on. Give a small description of the current situation and let the customer know the precise actions you will take to solve this. The top 5 elements to list here are usually:
1. Link Building 2. Optimisation 3. Landing Page creation 4. Content Creation 5. Social Media
5. Ranking Analysis - Perform keyphrase research for each and every client and put together a benchmark ranking report for them to look at. This really hits home the message that their web site is under performing in the natural search engine results. The search positions do not lie. Many clients will have a notion from Analytics that search engine traffic is their main traffic source. What they often don't understand is that 80% of their total organic traffic is generated through branded search. A ratio of 4:1 (branded : non branded traffic) is not up to scratch and needs to be fixed. Their Seo strategy will primarily focus on targeting the non branded component of search.
6. Ranking Targets - If you advise the client to go with a 6 or 12 month search engine optimization plan then attempt to make specific estimations of what you think is achievable in terms of ranking improvements. Personally, I really don't give specific predictions for specific words. My predictions work off percentages. Using their ranking report, try to increase top 1, 5, 10, and 30 rankings by a certain percentage.
7. Reporting - Give a brief outline of what the client can expect in terms of reporting. List the KPIs that you will be monitoring and the frequency of reporting.
8. Function Experience - For me personally, I have worked with many of Ireland's top organizations and I want my prospective client to realize this. They are hiring an individual with huge practical experience getting results in competitive industries and they are paying out very low costs for this. Having been inside the business for almost 7 years now I have worked in a huge number of diverse niches. If this report is for a new finance client then I list out the financial clients I have worked along with and also list out key ranking achievements I have made in that niche market.
That sums up quickly the important areas to concentrate on in a Seo sales pitch. As I said before, they take time to generate. This is work that you're not going to get compensated for, but if you want to catch some big Seo fish then you need to take time to prepare the right bait.
About the Author:
If you are interested in SEO then check out more information at the JumpStart SEO blog. JumpStart Marketing are an SEO company based in Tipperary, Ireland.
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