Jumat, 04 November 2011

Be sure to choose a good website designer: how to make sure you get the right website designer for the job

By James Galloway


Website and graphic design is such a highly valuable service now that the Internet has grown so big. Even though there are lots of so called free tools and services, they always fall short and sure enough anybody who try a free option always comes back.

Now with website design you are not actually looking for a company or individual who can simply build you a pretty little website. I have been doing site design myself since the year 2000 and I have seen some fantastic looking sites, however, they do not deliver.

You really need to focus on many key factors when looking for a website design company and not if they build pretty sites or not. Your designer should cover many things in their services including market research, keyword research, online branding, on page optimization, ongoing SEO, and more.

It is with a combination of these key services which will enable you to determine if you have found the right website design company to work with. You need to get this right as it is the difference between making a really good advertising investment to just chucking money away.

Your designer needs to be current with todays technologies and search engines. Search engines change constantly and update how they search for content. What is expectable today may not be expectable tomorrow and so your designer needs to be moving with this. Your designer also needs a good understanding of different sales models and the psychology of sales. Understanding consumers spending habits will all help towards site conversion.

A website is like having a child. You have to help develop it and work on it to grow over time. Learn more about it as you go and tweak it to further aid its development. Off page SEO is work which is needed after the initial site is built, this is important for ranking your site for your keywords to get traffic, without this your site is pointless.

Be sure to check out your designer is not using templates. Templates are not good, you need your site to be totally unique to you and your business. You want the designer to build customer designs from ground up in and around you and your business.

Do not be sold on empty promises, ask for proof of websites which rank high for previous clients. A good website designer will have plenty of these to share with you and from here you will know if this will be for you or not.

You really do need to enter into this with a serious positive attitude. If done correctly a high ranking web page can make all the difference to a company or business. It is never too late to take advantage and benefit from the Internet. V:5




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