In our previous issue, you learned how Facebook helps businesses attract new buyers. Today, we will discuss more about creating a Facebook Fan Page for your company.
Any successful business executes a good amount of social interaction and social media management. You can't have a thriving online business without having good rapport with your target audience and without presence from the vast expanse of the Internet.
A lot of business managers have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As we have talked about previously, creating a Fan page is a good move for a starting business and even established ones in order for audience to easily relate to them. When it comes to a business' credibility, most people would want to see official websites. However, a Facebook account that is professionally managed will suffice if there's an absence of such.
Another thing about credibility. a Facebook fan page is a lot more efficient that a personal account if you want to establish a sense of official presence to the details you place in your page. A profile page is less believable compared to a Fan Page. When choosing a company name, consider searching for names similar to your own in the same industry as your own business.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. Come up with descriptions like 'TASTY Philadelphia Homemade Ice Cream'. This way, you are hitting two birds with one stone. You've just given out your location right away which helps your audience in determining your geographical background and you've found a way to make your name sound different from the other.
This can be done after you've set up a user name. A user name can only be established once your Fan page has 25 fans.
Another good way to gain reliability for your Fan page is to answer all necessary questions in the profile. An in-depth profile that tells about your background, short history and shop locations is certainly helpful. In addition to being complete, your content must also express some creativity. In many cases, people will regard your profile as the basis whether they would add you or not. You should always keep in mind that a successful Facebook Fan Page means having a continuous flow of followers online.
When using Facebook for Business, part of creating a good brand is by customizing it by adding store photos, product photos, notes and the like. Remember to be careful with what you are posting though. If you don't want your photos stolen, place a watermark as a precaution. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Lastly, never forget to add your contact numbers and store addresses.
To get the most out of social networking sites, you can also consider tying up your Facebook fan page with other sites like YouTube, Twitter, and LinkedIn.
Make sure you look for your next issue soon. You will learn how to get people to like your Facebook business page.
Any successful business executes a good amount of social interaction and social media management. You can't have a thriving online business without having good rapport with your target audience and without presence from the vast expanse of the Internet.
A lot of business managers have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As we have talked about previously, creating a Fan page is a good move for a starting business and even established ones in order for audience to easily relate to them. When it comes to a business' credibility, most people would want to see official websites. However, a Facebook account that is professionally managed will suffice if there's an absence of such.
Another thing about credibility. a Facebook fan page is a lot more efficient that a personal account if you want to establish a sense of official presence to the details you place in your page. A profile page is less believable compared to a Fan Page. When choosing a company name, consider searching for names similar to your own in the same industry as your own business.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. Come up with descriptions like 'TASTY Philadelphia Homemade Ice Cream'. This way, you are hitting two birds with one stone. You've just given out your location right away which helps your audience in determining your geographical background and you've found a way to make your name sound different from the other.
This can be done after you've set up a user name. A user name can only be established once your Fan page has 25 fans.
Another good way to gain reliability for your Fan page is to answer all necessary questions in the profile. An in-depth profile that tells about your background, short history and shop locations is certainly helpful. In addition to being complete, your content must also express some creativity. In many cases, people will regard your profile as the basis whether they would add you or not. You should always keep in mind that a successful Facebook Fan Page means having a continuous flow of followers online.
When using Facebook for Business, part of creating a good brand is by customizing it by adding store photos, product photos, notes and the like. Remember to be careful with what you are posting though. If you don't want your photos stolen, place a watermark as a precaution. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Lastly, never forget to add your contact numbers and store addresses.
To get the most out of social networking sites, you can also consider tying up your Facebook fan page with other sites like YouTube, Twitter, and LinkedIn.
Make sure you look for your next issue soon. You will learn how to get people to like your Facebook business page.
About the Author:
Are you already taking advantage of Facebook for Business? If not, you better benefit from its potential right away. Know more about effective Facebook marketing here.
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