Rabu, 09 November 2011

You Can't Master Online Marketing Until You Become a Good Communicator Article 5124.06

By Bryson Corrigan


When you initially start to get into Internet marketing and explore the waters a bit, it's easy to become overwhelmed. You've probably already browsed through a bunch of articles and forum posts that are filled with information on how to be the next "big thing". These lists are going to appear to negate each other. Hopefully it is very clear that medical assistant training is something that can have quite an impact on you and others, too. No one really can effectively address all the different circumstances that could arise with this particular topic. There is a lot, we know, and that is the reason why we are taking a very short break to say a few words about this. In light of all that is available, and there is a lot, then this is a perfect time to be reading this. The last remaining areas for discussion may be even more important. One will state that you should be patient if you desire to be the next big thing. Business savvy is one more claim oftentimes made by these lists. Nevertheless, others will say that creativity is the ingredient to wild and astounding success. And don't forget about all of the pages telling you that the software program they are offering is what will help you become successful in IM.

The truth is that all of these things are essential to your success (well, perhaps not all of those software systems, but the other stuff). Business smarts, creativity and patience are all extremely important to your IM success. Naturally, if you are not able to distinctly communicate with purchasers and clients, none of the rest of it will actually matter.

Good communication means more than merely coming up with a terrific sales page. A skilled copywriter can deal with that aspect of your project. Good communication is more than having a gorgeous web site with a long FAQ area. A skilled web designer and writer can do those things. Good communication calls for being good with interpersonal communication and in direct copy too. So what should you do?

1. Reply to every e-mail you get in 24 hours or less. We aren't joking with you. You don't need to write a novel in the body of each email. You can simply tell your correspondent that you've gotten his email and will be getting back to him soon. Try including text that references something the original emailer has written. This indicates to the person that you really read every email and are not an autoresponder.

2. Pick up the phone. Try to not be a call screener. When your phone starts to ring, answer it by the third ring. This is true even if you genuinely have no desire to talk to the person on the other end of the line. The good news is that there is, nevertheless, an exemption to this rule. There's no need for you to be attached to the telephone 24/7. Instead, simply set definite "business" hours during which you are available answer phone calls. Put these hours up on your site and state them in your voice mail message. And, lastly, make sure you return calls.

3. Follow up with people to be sure that they have gotten your memos, emails, messages, etc. This shows them that you value your correspondence with them. You'll endear yourself further with the people you work with and who purchase from you if you ask them if they have any questions and check to see to it that they understood the points you were trying to make.




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